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Talent is no longer just an add-on to your brand’s marketing strategy—it’s central to how brands show up in culture.
TUESDAY, MAY 20TH | 11AM PT / 2PM ET | VIRTUAL EVENT
REIMAGINING TALENT PARTNERSHIPS
Whether it’s emerging voices, influencers, or A-list celebs, the right talent, paired with the right creative and brought to life through culturally relevant campaigns, can transform how brands connect with audiences.
While more and more marketers are tapping into the power of talent, the space has never been more complex—and it’s no longer as simple as casting a familiar face.
Audiences are moving at the speed of culture. With more talent choices and more scrutiny than ever, identifying the right fit—and knowing how to activate that partnership in an authentic, strategic way—is the new creative challenge.
Join us for a rare opportunity to hear directly from all sides of the brand partnership equation—talent, talent representatives, and brand leaders. Hosted by Jen Proctor, Founder and CEO of Cultivated Entertainment, this panel will break down what’s working, what isn’t, and how we can build stronger, more successful partnerships for the future.
The conversation is designed for CMOs, brand marketers, and creative leads—providing a behind-the-scenes look at the real lessons, challenges, and takeaways shaping the next era of talent collaboration.
We'll close with a live Q&A, where you’ll have the chance to connect with our panelists and dive deeper into the discussion.
WHO YOU WILL HEAR FROM
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How Brands Should Evolve their Approach to Talent in the Era of Cultural Relevance
TUESDAY, MAY 20TH
11AM PT / 2PM ET
VIRTUAL EVENT
REIMAGINING TALENT PARTNERSHIPS
NAME
Zoe Gillespie
TITLE
Vice President, Brand Partnerships + Strategic Marketing
View bio
Interscope Capitol
COMPANY
View bio
YOUR HOST
Jen Proctor is the Founder and CEO of Cultivated Entertainment, a full-service talent booking firm known for building culture-shaping partnerships between talent, brands, and platforms. A multi–Emmy Award-winning producer, Jen leads Cultivated as one of the industry's most trusted names in strategic talent and brand collaboration.
With previous roles at CAA, ICM, and Sony’s Embassy Row, she brings deep experience across talent booking, production, and brand strategy. She founded Cultivated Entertainment with a mission to approach every partnership with a rare combination of creativity, compassion, and precision.
Under her leadership, Cultivated has worked with global icons like Taylor Swift, Beyoncé, and Oprah, as well as culture-shaping voices like Alex Cooper and Megan Thee Stallion. She has also led projects in collaboration with the production companies of LeBron James, Jamie Foxx, and Kevin Hart, further expanding Cultivated’s reach across scripted, unscripted, and branded content. The firm partners with leading brands—including Apple, Google, Walmart, Pinterest, and Elie Saab—to concept, broker, manage, and execute breakthrough talent collaborations.
Cultivated is also responsible for booking and producing talent across all sectors of entertainment and media, including award shows like the Primetime Emmys and the Kids’ Choice Awards, talk shows like The Drew Barrymore Show and Everybody’s in L.A. with John Mulaney, and podcasts hosted by cultural leaders like Pharrell Williams, Keke Palmer, and Monica Lewinsky. Whether securing celebrity faces for major campaigns or building full-scale creator strategies, Jen continues to redefine what’s possible at the intersection of entertainment, media, culture, and talent partnerships.
TITLE
CEO & Founder
NAME
Jennifer Proctor
COMPANY
Cultivated Entertainment